The Best Paper Towels, According to Cleaning Experts (2025)

FAQs

What brand of paper towel is the strongest? ›

Coming out as the most absorbent and the strongest towel, Bounty's paper towels were the most impressive of the bunch.

For scrubbing I still prefer Viva SES. They are both good, the Bounty Duratowel for liquid and common spills/messes, and Viva for more chore-like scrubbing and cleaning. I also preferred the Viva when wetting to wipe my baby and toddler messy faces and hands, they are softer when wet.

We selected a few paper towels to absorb the following liquid: water, milk, vegetable oil. We learned that the best brand of paper towel brand is Bounty paper towels because it absorbs the most liquid.

Because Bounty is The Quicker Picker Upper. It's built like no other paper towel. Each sheet of Bounty is more durable, more absorbent, softer and thicker than anything else. So you can keep on living even when the messes keep on coming.

Are the original Viva® Towels going away? Viva® Towels aren't going away but you might notice something a little different on the shelves. We're relaunching as Viva® Signature Cloth™! Don't worry, you can still expect an exceptional clean from the towels you know and love.

Kimberly-Clark is another of the world's largest producers of consumer paper products. In addition to Viva, they also own Kleenex, Huggies Diapers, Pull-Ups, and Kotex.

The Brawny® brand did experience some recent distribution changes. However, Brawny® Paper Towels are still available at many retailers, including many online retailers. We recommend using the Store Locator to find where Brawny® paper towels are sold near you.

Pulp, which is made from trees, is the primary ingredient in Bounty, Puffs and Charmin, and a major material in Pampers. Since 2016, market prices for hardwood pulp have risen 60% and 20% for softwood. P&G sources both types from the United States and Canada and uses them to make tissue papers and diapers.

Bounty's new proprietary microstructure is larger than our previous design and built to hold up under pressure. You may not see it, but you can feel the difference. The microstructure has an optimized column design.

Sometimes, people buy expensive products because they think they are better than cheaper products. With paper towels, that's not always true. Expensive paper towels absorbed more water than cheaper paper towels by only a little.

What was the old name for bounty paper towels? ›

Brand Story

Back then, we were known as Charmin Towels and only 1-ply. We went to work revolutionizing a 2-ply paper towel that was not only soft and strong but was unmatched in being quick and absorbent on spills.

We do not add formaldehyde to Bounty. We know formaldehyde is a naturally occurring substance, and can be detected in wood pulp at very low concentrations, and we do check to ensure the raw materials do not contain formaldehyde.

Bounty is an American brand of paper towel that is manufactured by Procter & Gamble (P&G) in the United States, it was introduced in 1965.

Type of Materials Used in Paper Towel Production

Paper towels can be manufactured by using virgin or recycled paper pulp which is sourced from wood or fiber crops. The pulp can be bleached during the production process to lighten the paper's color and for a better-wet strength a substance called “resin size” is used.

From the gathered data, Bounty performed similarly to Kirkland which outperformed Viva and Sparkle. Viva and Sparkle performed similarly. Bounty did not outperform Sparkle significantly.

Brawny® Tear-A-Square® Paper Towels pack all the strength and absorbency you need into three different sheet sizes on every roll: quarter-sheet, half-sheet and full-sheet.